When you simply reduce calories or starve yourself, you could be burning muscle instead of fat. Muscle is “metabolically active tissue” that burns fat 24 hours a day.

On Rob’s plan, you’ll eat exactly the right foods in the right combinations to feed your muscle and starve your fat. By following his program, you burn fat faster than when you started.

You kick-start your metabolism every time you restart this three-day practice. Your body’s fat-burning capacity is made as great as possible for dramatic results!

If you have ever gone on a diet and seen a reduction on the scale, but your outfits still fit the same – you more than likely just lost muscle, not weight.